Fafinder (formerly frockadvisor) was created by fashion powerhouse duo Sonya Lennon and Brendan Courtney. Both Brendan and Sonya are very passionate about independent retail and have recently successfully launched their own brand, Lennon Courtney. Fafinder is for the everyday fashionista who wants to get their hands on exclusive or unique pieces and with 200 independent boutiques listed on the app and the website, there is a huge selection of inspirational pieces that will leave you lusting for that dream wardrobe. Dolly and Bella is among the 200 boutiques that are listed on the app and we are only delighted to be part of the Fafinder experience.
Fafinder is a free app you can download straight to your phone or you can access it through the direct website at www.frockadvisor.com. You can then create your own profile and follow boutiques of interest and when you need to find that one item you have been dreaming about since you seen it on Olivia Palermo or Blake Lively, you can post that image, called a fotocon , to your profile and the independent boutiques will reply back with very similar items for you to peruse , if not with the exact item you were looking for!
More recently, Fafinder allowed the customer to buy directly from the app, which makes the virtual shopping experience so much more hassle free if you do wish to directly buy a piece from a boutique that you had your eye on.
Now to the exciting part, the photo-shoot that took place at end of September! The very lovey Sonya Lennon modeled some of the key pieces we have for A/W and we think she modeled the pieces beautifully! Details are linked in the images below and you can now download the Fafinder app here or log on to http://fafinder.com.
D & B